Welcome to Backflip Heroes. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you play our Android game. Please read it carefully.
By installing or playing Backflip Heroes you agree to the practices described here. If you do not agree, please uninstall the game and discontinue use.
We do not require account registration. However, the third-party SDKs integrated into Backflip Heroes automatically collect certain technical data as described below.
| Category | Examples | Source |
|---|---|---|
| Device information | Device model, OS version, language, screen resolution | Analytics / Crashlytics |
| Identifiers | Advertising ID (GAID), Firebase Installation ID, FCM token | AdMob / Firebase |
| Usage data | Levels played, session length, in-game events, feature interactions | Firebase Analytics |
| Crash & diagnostic data | Stack traces, ANR reports, device state at crash time | Crashlytics |
| Ad interaction data | Ad requests, impressions, reward events, clicks | AdMob |
| Network information | IP address (anonymized), connection type (Wi-Fi / cellular) | Firebase / AdMob |
Backflip Heroes uses Google AdMob to display Rewarded Ads — optional video advertisements that grant in-game rewards upon completion. Watching rewarded ads is entirely voluntary.
AdMob may use your device's Advertising ID and other signals to serve personalized ads. On devices running Android 13+, users are prompted to grant or deny the AD_ID permission before any advertising identifier is accessed.
You can opt out of interest-based advertising at any time through your device settings: Settings → Google → Ads → Delete advertising ID (Android 12+) or Opt out of Ads Personalization (older Android).
AdMob's own privacy practices are governed by Google's Privacy Policy.
We use Firebase Cloud Messaging (FCM) to send you push notifications about game updates, events, and promotions. To do this, FCM assigns your device a unique registration token.
This token does not identify you personally and is not shared with advertising networks. It is used solely to route notifications to your device.
Google Firebase Analytics helps us understand how players engage with Backflip Heroes — which levels are popular, how long sessions last, and where players tend to stop. This information guides design decisions and helps us improve the game.
Firebase Analytics collects data in aggregate and pseudonymous form. Your IP address is anonymized before storage. We do not attempt to de-anonymize this data.
| Purpose | Legal Basis |
|---|---|
| Improve game balance and content | Legitimate interest / Consent (EEA/UK) |
| Measure feature adoption | Legitimate interest / Consent (EEA/UK) |
| Monitor retention and engagement | Legitimate interest / Consent (EEA/UK) |
You may opt out of Firebase Analytics data collection by enabling Limit Ad Tracking on your device or by using the Delete advertising ID option. More information: Firebase Privacy Information.
Firebase Crashlytics automatically collects crash reports to help us identify and fix stability issues quickly. When the game encounters an error, Crashlytics sends a report containing technical details about the crash.
The following third-party services operate within Backflip Heroes, each governed by their own privacy policies:
| Service | Provider | Purpose | Privacy Policy |
|---|---|---|---|
| Google AdMob | Google LLC | Rewarded advertising | policies.google.com |
| Firebase Analytics | Google LLC | Usage analytics | firebase.google.com |
| Firebase Crashlytics | Google LLC | Crash reporting | firebase.google.com |
| Firebase Cloud Messaging | Google LLC | Push notifications | firebase.google.com |
We are not responsible for the privacy practices of these third-party providers. We encourage you to review their policies directly.
Backflip Heroes is not directed at children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children.
If you believe a child under the applicable age has provided personal information through our game, please contact us immediately at the address below so that we can take appropriate action to delete such data.
Depending on your location, you may have the following rights regarding your personal data:
| Right | Description | Applies under |
|---|---|---|
| Access | Request a copy of data we hold about you | GDPR LGPD |
| Rectification | Correct inaccurate personal data | GDPR LGPD |
| Deletion | Request erasure of your personal data | GDPR LGPD CCPA |
| Opt-out of sale | We do not sell personal data | CCPA |
| Data portability | Receive your data in a structured format | GDPR LGPD |
| Withdraw consent | Revoke consent for processing at any time | GDPR LGPD |
To exercise any of these rights, please contact us using the information in the Contact Us section below. We will respond within 30 days.
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will update the Last Updated date at the top of this page and, where appropriate, notify you via an in-game notice or push notification.
Continued use of Backflip Heroes after any changes take effect constitutes your acceptance of the revised policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out: